Post by Anthony on May 7, 2015 18:10:23 GMT
The blockbuster company that pumped out hits like Middle-Earth: Shadow of Mordor, Mortal Kombat X and Dying Light won the gong at the MCV industry awards.
But it also took home a host of other top gongs too.
WB Games UK was also crowned the top PR Team, with the firm’s hit title Middle-Earth: Shadow of Mordor taking the Sales Triumph trophy.
Meanwhile Bungie and Activision’s Destiny was named as the best New Games Brand, also winning best Game Campaign.
PlayStation scooped the gongs for best Marketing Team and Trade Marketing Team for the second year running.
High street retailer GAME claimed three awards – Games Retailer, Buying Team and Community Team.
Xbox UK was celebrated as having the finest Sales Team of the last 12 months, after putting together big deals to compete more closely with PS4.
Assassin's Creed company Ubisoft was honoured as the top Export Team.
More than 71 games firms fought it out across 22 categories.
Nintendo UK head of consumer marketing James Honeywell was lauded as an Unsung Hero of the industry.
HERE'S SOME OF LAST NIGHT'S WINNERS
GAMES RETAILER
GAME Digital
INDIE RETAILER
Games Centre
NEW GAMES BRAND
Destiny (Bungie/Activision)
SALES TRIUMPH
Middle-Earth: Shadow of Mordor (WB Games UK)
PERIPHERALS AND ACCESSORIES BRAND
Turtle Beach
But it also took home a host of other top gongs too.
WB Games UK was also crowned the top PR Team, with the firm’s hit title Middle-Earth: Shadow of Mordor taking the Sales Triumph trophy.
Meanwhile Bungie and Activision’s Destiny was named as the best New Games Brand, also winning best Game Campaign.
PlayStation scooped the gongs for best Marketing Team and Trade Marketing Team for the second year running.
High street retailer GAME claimed three awards – Games Retailer, Buying Team and Community Team.
Xbox UK was celebrated as having the finest Sales Team of the last 12 months, after putting together big deals to compete more closely with PS4.
Assassin's Creed company Ubisoft was honoured as the top Export Team.
More than 71 games firms fought it out across 22 categories.
Nintendo UK head of consumer marketing James Honeywell was lauded as an Unsung Hero of the industry.
HERE'S SOME OF LAST NIGHT'S WINNERS
GAMES RETAILER
GAME Digital
INDIE RETAILER
Games Centre
NEW GAMES BRAND
Destiny (Bungie/Activision)
SALES TRIUMPH
Middle-Earth: Shadow of Mordor (WB Games UK)
PERIPHERALS AND ACCESSORIES BRAND
Turtle Beach