Post by Anthony on Jun 15, 2016 8:38:45 GMT
Shrek Forever After, the fourth in the series, made more than $750 million at box office upon its release.
This was less than the previous instalment, Shrek the Third, and almost a quarter of a million less than Shrek 2.
But thanks to the second film's phenomenal success, it was revealed that the franchise had been planned to have five movies all along.
DreamWorks co-founder Jeffrey Katzenburg announced in 2007 that the fifth film would be released in 2013.
But with the most recent instalment being titled Shrek Forever After, it was assumed that would therefore be the final.
Now, Comcast has acquired DreamWorks Animation and aims to release up to four animated films a year.
Their goal is to introduce characters that will rake in the money at theme parks and in merchandising.
Chris Meledandri of Illumination Entertainment, who are behind Despicable Me and the Minions, will have creative control.
Meledandri "is creatively going to try to help us figure out how to resurrect Shrek and take a lot of the existing DreamWorks franchises and add value as we create new franchises," NBC Universal chief Steve Burke told the Guggenheim Partners TMT Symposium.
Katzenburg previously discussed what each Shrek sequel would feature and, on the fifth, said: "In the last chapter, we will understand how Shrek came to be in that swamp, when we meet him in the first movie."
Despite the film being officially cancelled in 2009, there was talk of it returning as recently as 2014.
It was hinted at by Katzenburg, who said: "We like to let them have a little bit of time to rest. But I think you can be confident that we'll have another chapter in the Shrek series. We're not finished, and more importantly, neither is he."
This was less than the previous instalment, Shrek the Third, and almost a quarter of a million less than Shrek 2.
But thanks to the second film's phenomenal success, it was revealed that the franchise had been planned to have five movies all along.
DreamWorks co-founder Jeffrey Katzenburg announced in 2007 that the fifth film would be released in 2013.
But with the most recent instalment being titled Shrek Forever After, it was assumed that would therefore be the final.
Now, Comcast has acquired DreamWorks Animation and aims to release up to four animated films a year.
Their goal is to introduce characters that will rake in the money at theme parks and in merchandising.
Chris Meledandri of Illumination Entertainment, who are behind Despicable Me and the Minions, will have creative control.
Meledandri "is creatively going to try to help us figure out how to resurrect Shrek and take a lot of the existing DreamWorks franchises and add value as we create new franchises," NBC Universal chief Steve Burke told the Guggenheim Partners TMT Symposium.
Katzenburg previously discussed what each Shrek sequel would feature and, on the fifth, said: "In the last chapter, we will understand how Shrek came to be in that swamp, when we meet him in the first movie."
Despite the film being officially cancelled in 2009, there was talk of it returning as recently as 2014.
It was hinted at by Katzenburg, who said: "We like to let them have a little bit of time to rest. But I think you can be confident that we'll have another chapter in the Shrek series. We're not finished, and more importantly, neither is he."